Learning from Others' Web Hosting Mistakes
One problem faced by individuals or businesses creating a web site is not that the site is too limited, but that the site tries to do too much and therefore robs itself of a unique identity.
Fortunately, this mistake has been made often enough that new website authors can learn what not to do when starting a website.
One mistake that is common in new websites is that a developer tries to cram as much content as possible on the main web page. This deters readers or customers for two reasons:
1. The page takes too long to load, and readers become impatient and go elsewhere; and
2. It is difficult to have a massive web page full of text, images, and video that is clean and easy for users to navigate.
You shouldn't try to make your website be all things to all people, and you shouldn't want your web-based business to try to be everything to everyone either. Not many businesses can be Amazon.com. Your best bet, particularly in early phases of your web presence, is to target your key customers and offer a small range of products or services tailored to them.
Another common mistake is purchasing the least expensive web hosting service. If that service can't provide the features you need, such as a shopping cart program, autoresponder, or Secure Sockets Layer (SSL) encryption to handle credit cards, you'll have to start over somewhere else eventually. Paying for better quality web hosting up front is often wiser in the long run.
However, you do not necessarily need premium or top-end hosting services. Most websites come in at under 10 MB in size, so if a hosting provider emphasizes the huge amount of disk storage in a service package, you may end up paying for space you don't need. There are hosting services for every size website, from the small personal blog to the enormous retailer.
When you're starting out on the web, you want to make your site stand out from the millions and millions of other sites out there. Therefore, following the lead of the giant websites in your niche will only make you disappear under their great shadow. If you can design a creative way to address your intended audience or customer, you stand a much better chance of capturing the attention of the audience you are targeting, even if it takes a while to achieve the traffic levels you want.
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